Single Serve Coffee Sales Increase in 2012 – How Far Will They Go?

In 2012 the Single Serve Coffee Market in the US grew by roughly 80% to $1.8 Billion in sales. The market leader? Well, we all guessed is Keurig with around 60% of the market. Green Mountain Coffee announced that at the end of 2012 12 million US households had a Keurig. This is expected to rise to a staggering 35 million households by 2016. Needless to say, you won’t be alone if you are thinking of buying a single cup coffee maker for your house.

One Cup Coffee Brewing Systems

One Cup Coffee Brewing Systems

It’s also interesting that 49% of consumers that purchase a Keurig or similar system replace their existing coffee maker with it. An impressive third of the overall consumers though buys a Keurig in addition to their existing drip coffee maker. That leads us to believe that in many households a one cup coffee brewer is used for specialty beverages and for guests but not necessarily to brew the morning coffee.

Foodnavigator-USA.com has compiled all these facts and figures on their site.

Single serve coffee sales surge 80% to $1bn in 2012, with private label players the new pacesetters

A perfect example of the fact that shoppers are willing to pay a premium for quality and convenience – even in tough times – the growth of the single serve coffee market has been nothing short of meteoric, growing from $1bn in 2011 to more than $1.8bn in 2012, an 80%+ increase.

Check out the whole article at their website.

Single cup brewing system offers convenience and speed but they are certainly not environmentally friendly. However, slowly there are inroads into improving the ecological footprint. More and more companies offer recyclable or biodegradable designs for K-cups and other systems. Mars has introduced a package system that does not need any aluminum foil and thus is completely recyclable. There will be much more to come along those lines in the near future.

Check out our One Cup Coffee Brewer Reviews and get more information on brewing systems at http://singlecoffeemaker.biz.

Image courtesy of MykalJay, on Flickr @ http://www.flickr.com/photos/mykaljay/8512228715/

Filed Under: Single Cup Coffee Maker

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