Starbucks announced its own single cup coffee brewer system to hit the market in the Fall of 2012 in time for the holiday shopping. The Verismo system will be a high-pressure single serve coffee brewing system whereas most other systems on the market (K-Cups, Vue, Senseo, etc.) are brewing with low pressure.
You might ask yourself why there yet has to be another system as there are quite a few by now. It is our understanding that Starbucks wants to perfect the espresso based one cup coffee makers and for that you would want to use higher pressures than the currently available systems use.
Starbucks has quite a few years under their belt in regards to single serve coffee systems. They started out with the Tassimo system (at that time by far the best quality coffee you can get from a one cup machine) and then switched to the Keurig K-Cup system about a year ago. They recently announced that they would have their coffee and tea flavors available for the new Keurig Vue brewing system (see Starbucks To Come Out With Vue Packs). In addition Starbucks also has their VIA system for instant one cup coffee. Why now yet another system?
Well, the move from Tassimo to K-Cups was clearly through the K-Cups having the biggest market share and Tassimo never living up to their promise (in regards to market share). The support for the Vue system is also clear as it provides a better coffee experience than the K-Cup system. The VIA system is a good addition as Starbucks can sell it in their stores and it can be used without the need for a coffee maker.
The Verismo system seems to target a different market altogether though. All other systems listed and supported are good for coffee and tea drinks but are somewhat not so good when it comes to espresso based drinks. Starbucks though is really a lot about espresso and less about standard coffee (in our opinion and you might disagree).
In addition, Nestle has had a somewhat successful introduction of their Nescafe Dolce Gusto which also targets the higher end coffee/espresso market. Starbucks certainly does not want to give up this market and thus had to come up with their own system.
What can we expect from the Starbucks Verismo system? We would dare to predict that it will be able to produce high-end, delicious cappuccino’s and latte’s that will taste similar to what you get in the Starbucks store. However, we’re also predicting that this will come with a certain higher price tag. No prices have been announced so far but seeing what market Starbucks is after we dare to say it will be more expensive than the current Keurig systems.
What should you do? Well, if you really only drink regular coffee or tea and only occasionally or never drink a cappuccino or a latte then we would suggest to go with either the Keurig Vue system or the Keurig K-Cups single cup coffee brewers. If you only occasionally drink any coffee then the Senseo system might be the best choice for you.
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